It’s a very common question that comes to every exhibitor’s mind that whether they should build a small or large trade show booth. Small companies have limited budget, so they prefer to go with smaller exhibit option which not only costs less but also consumes less space to save their rent out money at events. But, there are many things that matter in deciding whether to choose a large or small exhibit according to your business requirements.
Products to Be Displayed
If your product has large side like big refrigerators or televisions then big booths are ideal option for you. On the other hand, if your products come in normal size and can be fitted in a small space then you can customize a small booth according to it. While choosing a right booth size, you should keep some considerations in mind like space for display racks, space to move out and furniture for your staff and visitors.
Expected Number of Visitors
You must have some idea about the number of people who can visit your booth. You also need to decide how many of them you want to attend at a time. In small booths, visitors have to line up for your attention. This can leave a good impression that you have huge crowd gathering around your booths and attract the attention of other persons as well. But, if the people have to wait for long time, they will simply walk away from the place. The large booth offers more flexibility to interact with attendees but if the space is not filled up with visitors then it may result in a deserted look. The empty look of your booth in tradeshow can drive away your prospective clients.
Company Image
If your company has good reputation then people will make certain image of your brand in their mind. In this case, when the visitors see a small booth which is completely different from their imagination then it can be disappointing to them. On the other hand, if your company is not well-known then it doesn’t matter whether you choose a small or large booth but it should be well-designed with attractive layout.
At the end, we can say that you should pick the booth size according to your business needs and budget to reap the good benefits.
Do you also want to design custom trade show displays to represent your company products and services? If yes, POM Exhibits are here at your services. We are supported by highly talented team of professionals who will understand your business and give custom trade show booth ideas to make you brand stand out in front of your competitors. Contact us today for a free consultation.
