Every marketer wants to provide right information to their potential clients to help them in taking an informed decision. From product details to its specifications and test results, they ensure that consumers get relevant information with product benefits. Incomplete or insufficient information will lead to incomplete picture for the customers and lead to uncertainty and potential loss in terms of reduced sales.

So, when it comes to representing your company in a trade show or event, make sure that your custom trade show displays really work well in attracting your customer’s attention and highlight your products and services. Here, we are sharing few things that you should not miss while preparing your custom trade show booths.

• Consistence theme

The crux of any successful trade show is to make lasting impression on visitors.  Many companies participate in trade shows and marketing events where you need to make your presence clear and consistent to display right message for those whom you want to target. When you design custom trade show displays, keep in mind that its each component is well designed to convey the right message.  Even, your display, printed material and your staff wardrobe should be consistent and well organized to reinforce your goals. The information should be clearly displayed with right message so that visitors can remember you long even after leaving your booth. Incorrect presentation of booth and theme can make it difficult for the visitors to remember who you are and what you do.

• Proper lighting

Sometimes, most beautifully designed trade show booths are not able to reach their full potential due to the harsh exhibit hall lighting. So instead of trusting on the venue lighting, put your efforts to highlight the area of your booth to draw audience’s attention. Use strategically placed lighting that helps your guests to see your display and key features of your products.

• Give priority to floor

Exhibitors pay attention on enhancing their custom trade show booths but often forget about flooring design. It is good to use custom flooring which not only benefits in maintaining consistent lighting within a display but also serves as addition to branding surface where product image and logo can be placed.

• Lack of individuality

Standing out of the crowd is really a big advantage for any company. You should always customize your booths and displays to differentiate your business from competitors and grab visitors’ attention.

If you are preparing for trade show event and looking for innovative custom displays and booths then POM Exhibits is here to serve you the best services within your budget. If you want to bring your presentation to next level in an event or show, then call us today.