A pavilion is a large exhibit space with a number of exhibitors under the same banner. It might be a country, a region or association. Typically, each exhibitor purchases their exhibit space from the association that rules the pavilion. In most cases the pavilion ownership is a not-for-profit organization. Pavilions come in all shapes and sizes — they might be simple shell schemes or over-the-top. The key to a successful pavilion is to offer a great pre-marketing plan, quality exhibit spaces, and an additional menu of offerings and services for the individual exhibitor.